Your logo is how clients will identify your business, service or product. It communicates the essence of your brand and that is why a great logo design is an integral part of your company’s branding. This is carried through to your stationery, packaging, branding and all marketing material, to form your corporate identity.
Your logo should be timeless, memorable, easy to recognise, and work across a variety of applications and platforms. It is important to have a responsive logo. The logo’s design elements are altered marginally to adapt to the size of the device or screen where it is displayed, but keeps the identity of the brand.